Monday 25 April 2011

Media professionals - adaptors to change.

Many people that work in media today express a common understanding about how the industry is rapidly changing and developing, and feel the skills that they have or are building may become easily outdated (Gill 2007).

As a media and communication student, I admit I feel a little anxious about my future as a media practitioner. While I can’t say I long for a traditional or “linear” career (Gill 2007), I’d like to know that after completing a degree I can take on a consistent role that provides me with sufficient income. 


But uncertainty about the future of new media is common. Professionals have noted that one needs the “ability to live on very little money” within the industry (Gill 2007). This makes it hard for people to feel secure; and being new media, there aren’t too many role models we can aspire to (Gill 2007).

The fast paced world of new media.
(Image accessed: http://tinyurl.com/4xmdl2c).


In Ramblings on New Media on April 15 2011, Dave says the very ‘newness’ of the industry means “structure has yet to develop into one that offers improved opportunities” for practitioners. Dave has a point. I think today and tomorrow’s media practitioners are the ones who have to become the role models. There are already examples of how we are adapting to new media- particularly within the workplace - such as Skype interviewing or virtual assistants; so I’m confident we’re on the right track.

REFERENCE LIST

Dave. 2011. “Week 7 Entry,” KCB206 Blog- Ramblings on New Media, April 15. Accessed April 26. http://n6333869.blogspot.com

Gill, R. 2007. Informality is the New Black. In Technobohemians or the new Cybertariat? New Media work in Amsterdam a decade after the web. Amsterdam: Institute of Network Cultures: 24-30 & 38-43.

Guile3d. 2010. “Virtual Assistant Denise 1.0 - Guile 3D Studio - Part 1.” YouTube video, posted March 23. Accessed April 26, 2010. http://www.youtube.com/watch?v=7W52TL9Akv4


Pongo Resume. 2011."Skype Interview Tips." YouTube video, posted February 8. Accessed April 26, 2011. http://www.youtube.com/watch?v=_RsuS2qoGsM


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